Advertisement Project

Leah Gordon set us a task to do for Tuesday. We had to make a one minute appropriation film purely from adverts ripped from the internet which attempt to subvert consumerism in some capacity. We could show this in a humorous way, an ironic way, literally any way to get your point and intentions across.

I am going to go for a more ironic/humorous/contradictory video, kind of to expose the great deal of artificial belief and the false trust these puppets are inputting into these adverts. In my own opinion, I think they are trying to trick you into buying their product, in a happy cheerful voice, almost trying to sugar coat the fact that their product is complete nonsense and it is all just a money making scheme. 

I will try to target apple, because they have successfully brainwashed a vast majority of customers, enticing them to buy their "brand new" product which has a slight alteration from the previous model, yet thousands and thousands of people buy the product, almost as if they are addicted to buying their products, like they're some type of expensive collectables. I know my opinion is very biased, but imagine this: I used to be a chef in a restaurant, and we would slave away for 12 hours a day to make roughly £400. Apple need to sell just one of their phones to make what we did in a days work. It just makes you think about how much money they accumulate when the boxing day "sales" are on. I find it disgustingly remarkable.  

I will also try target the companies who have been linked by the media for controversial behaviour, such as Marks & Spencer, and KFC. Of course these are two different companies with different intentions and achievements/goals, so I must focus and find a clever angle to link the two or more clips together.

I will try to arrange humorous yet controversial and hard hitting clips to get my point across directly. I will try to avoid clips where the vocals are not clear, as I am looking for a straight edge direct impact on my audience. 

I found this website http://www.tellyads.com/index.php which has an enormous database of advertisements, all corrected in alphabetical order. I think I will mainly use this website as all the adverts are in one place and their is a great contrast of nostalgic adverts and very recent adverts which will be extremely helpful. I will also use YouTube to find specific adverts and I will be most certainly researching and planning my video, as I need to be 100% accurate when composing a controversial video such as this.